Who are your competitors? What is the physician mix? Who owns the most current market share? What’s the age mix in your community? What media will reach your targets most effectively? Captive Radiology’s team finds the answers to these questions and more.
Once we know the answers, we develop your list of unique selling points, determine what differentiates you from the competition, develop a strategy to get your message out, and tailor the right tactical mix to ensure your message hits your target audiences.
Captive Radiology will use a combination of field and digital marketing. You will enjoy valuable support from our Social Media expertise. Captive Radiology’s team has a proven track record from dozens of facilities that have benefitted from our personalized marketing approach.